Lease loyalty programs by brand
What lease loyalty is, how it differs from pull-ahead and conquest, and the amounts each captive publishes on its own site.
8 min read
Lease loyalty is a discount on the next contract because you already lease or own that brand. It is not pull-ahead. Pull-ahead waives remaining payments on the car you have. Loyalty cheapens the car you are about to sign.
They get searched as one topic and they are not the same offer. On a good month they stack. Loyalty and conquest do not — you either already have the brand or you are coming from a rival.
Dollar amounts below are only what OEM or captive pages state as of August 2026. Monthly “loyalty cash” that exists only on a dealer program sheet is not invented here.
TLDR Quick Guide
Loyalty is about the next lease:
- What is lease loyalty: a signing discount (cash, fee waiver, or both) for current lessees or owners of the same brand.
- Subaru.com: up to $550 toward the first payment plus a disposition-fee waiver for SMF lessees.
- Nissan.com: waive up to $500 wear and the $395 disposition fee — up to $895 — if you take another Nissan.
- BMW USA ads: example $2,000 off MSRP for customers with a BMW FS account in the last 12 months. Offer-specific.
- Toyota, Honda, Ford, GM publish fee waivers and wear extras more often than a fixed cash number.
- Hyundai, Stellantis, Mercedes, VW/Audi, Tesla: no public loyalty schedule on the pages we checked.
What is lease loyalty?
It is a manufacturer or captive incentive applied when you sign a new lease (or sometimes a retail contract) because you already have that brand in the driveway. Proof is usually a current lease account number, a recent finance contract, or a title. The cash — when there is cash — shows up as a cap-cost reduction on the worksheet, not as a check.
Some brands publish the mechanic as a fee waiver instead of cash. That is still loyalty. Subaru and Nissan put numbers on it. Toyota’s Encore page is a disposition-fee waiver with a 30-day window. Honda’s Leadership Leasing PDF adds wear waiver and a waived turn-in fee for loyal customers.
Loyalty vs pull-ahead vs conquest
| Offer | What it does | When it applies |
|---|---|---|
| Lease loyalty | Discount or fee waiver on the new contract | Signing, if you already lease or own the brand |
| Pull-ahead | Waives some remaining payments on the current lease | Ending early, same brand, program must be live |
| Conquest | Cash discount on the new lease | Signing, if you are coming from a rival brand |
Loyalty and conquest are mutually exclusive. Pull-ahead sits on top of either when the captive is running one. A waived payment is only worth taking if the replacement is priced well — three free months on a marked-up money factor can cost more than finishing the current term.
What each brand publishes
Read the amount as a published benefit, not a promise that every VIN qualifies this month. BMW’s $2,000 example is tied to specific 2026 ads. Subaru’s $550 is “up to.” Nissan’s $895 is the sum of two waivers.
| Brands | Captive lender | Published loyalty mechanic | Published amount | Published on |
|---|---|---|---|---|
| Subaru | Subaru Motors Finance (Chase) | Subaru of America Lease Loyalty Program: current SMF lessees who take a new Subaru through SMF. Subaru.com lists first-payment help from SOA and no disposition fee on the return. | Up to $550 toward the first monthly payment (SOA), plus disposition-fee waiver. Ask the retailer for current eligibility. | subaru.com |
| Toyota, Lexus | Toyota Financial Services / Lexus Financial Services | TFS Encore / Repeat Customers: prior TFS finance or lease customers. Current lessees who lease or finance another Toyota through TFS within 30 days before or after termination get the disposition fee waived (one terminating lease per new qualifying contract). | Disposition-fee waiver is the published dollar benefit. Separate monthly loyalty cash, if any, is on that month's Toyota.com regional offer — not a fixed TFS schedule. | toyotafinancial.com |
| Nissan | Nissan Motor Acceptance (NMAC) | Nissan Owner Loyalty Offers at lease end: lease or purchase your next Nissan. NMAC also waives wear and the disposition fee under that loyalty offer. | Waive excess wear up to $500 and the $395 disposition fee — Nissan.com says save up to $895 in fees. | nissanusa.com |
| Honda, Acura | Honda Financial Services | Honda Leadership Leasing: loyal customers who purchase or lease their next Honda may qualify for an additional wear waiver and a waived turn-in fee. Honda does not publish a cash-on-the-hood loyalty schedule on that PDF. | Standard $500 excessive wear-and-use waiver on Leadership Leasing; loyal customers may qualify for an additional $500 waiver and a waived turn-in fee. | automobiles.honda.com |
| BMW | BMW Financial Services | BMW USA lease ads: Loyalty Offers for customers who leased or financed a BMW through BMW FS in the last 12 months. Proof is ownership or a BMW FS account number, plus credit approval. Pull-ahead is a separate, limited program. | Example on 2026 X5 sDrive40i and iX xDrive45 ads: $2,000 off MSRP ($1,000 BMW of North America + $1,000 BMW Center). Amount is offer-specific and expires with the ad. | bmwusa.com |
| Chevrolet, GMC, Buick, Cadillac | GM Financial | GM Financial lease-end FAQ: buy or lease a new GM vehicle to waive the disposition fee (where the state allows the fee) and possibly a partial excess-wear waiver. Contact via MyAccount. | Disposition fee waiver (published cap up to $495). Partial wear waiver eligibility is not a published dollar schedule. | gmfinancial.com |
| Ford, Lincoln | Ford Credit | Ford Credit: qualifying customers who purchase or lease a new Ford or Lincoln (or certain certified) financed with Ford Credit may get the disposal/disposition fee waived. Does not cover excess mileage and does not stack with wear-and-use waiver products. | Disposal-fee waiver ($475 on Ford.com lease-end material). | ford.com |
Brands that do not publish a schedule
These captives run loyalty in some months. They do not put a standing dollar amount or waiver list on a consumer page we could cite.
| Brands | Captive lender | Published loyalty mechanic | Published amount | Published on |
|---|---|---|---|---|
| Hyundai, Kia, Genesis | Hyundai Capital America | No public loyalty schedule | Not published | — |
| Mazda | Mazda Financial Services | No public loyalty schedule | Not published | — |
| Volkswagen, Audi | Volkswagen Credit / Audi Financial Services | No public loyalty schedule | Not published | — |
| Jeep, Ram, Dodge, Chrysler | Stellantis Financial / Chrysler Capital | No public loyalty schedule | Not published | — |
| Mercedes-Benz | Mercedes-Benz Financial Services | No public loyalty schedule | Not published | — |
| Volvo | Volvo Car Financial Services | No public loyalty schedule | Not published | — |
| Tesla | Tesla Finance | No public loyalty schedule | Not published | — |
For these, the worksheet is the document. Ask for the program name, the VIN qualification, and whether it stacks with lease cash. A salesperson quoting “loyalty” without a line on the sheet is not a program.
Where it shows on the worksheet
- Cap-cost reduction / rebate line with a program name (loyalty, conquest, lease cash).
- Fee waiver that never appears as cash — disposition or turn-in fee dropped at return.
- You cannot take loyalty and conquest on the same deal. You can often take loyalty plus pull-ahead.
Staying with the brand?
Loyalty only pays off if the next lease is actually good. Compare what that brand is advertising before you trade a waiver for a marked-up money factor.
- View deal details
NewScore942026 Mercedes-Benz GLA 250
Monthly: $215/moDue at signing: $3,500Term: 24 moCalifornia
- View deal details
NewScore942026 Genesis GV80 2.5t AWD
Monthly: $349/moDue at signing: $3,000Term: 24 moCalifornia
- View deal details
NewScore932027 Cadillac Optiq Luxury
Monthly: $269/moDue at signing: $3,500Term: 24 moCalifornia
Key Takeaways
- Lease loyalty discounts the next contract. Pull-ahead waives payments on the current one.
- Subaru publishes up to $550 first-payment help plus a disposition waiver. Nissan publishes up to $895 in waived fees.
- BMW publishes offer-specific loyalty cash on current ads — not a year-round tariff.
- Toyota, Honda, Ford, and GM publish waivers more often than a fixed cash number.
- If the amount is not on the worksheet, it is not in the deal.
FAQs
A discount or fee waiver applied when you sign a new lease because you already lease or own that brand. It is separate from pull-ahead, which waives remaining payments on the car you have. Both can apply at once. Each is approved separately.
No, and you cannot have both. Loyalty rewards staying. Conquest rewards switching from a rival. Which one you qualify for depends on what is in the driveway today.
Subaru.com says current Subaru Motors Finance lessees may get up to $550 toward the first monthly payment from Subaru of America and no disposition fee when they return the current Subaru and take a new one through SMF. Ask the retailer for this month’s eligibility.
Toyota Financial Services publishes Encore / Repeat Customers: waive the disposition fee if you lease or finance another Toyota through TFS within 30 days of termination. Separate loyalty cash, if any, is on that month’s regional offer.
Often yes — they hit different contracts. Confirm both in writing with the captive. Price the replacement first; waived months on an overpriced new lease can lose money.
Related guides
8 minLease pull-ahead programs
Manufacturer pull-ahead programs that waive remaining payments when you lease or buy the same brand—and how they differ from early termination.
4 minLease incentives and rebates explained
Types of lease incentives, how they reduce cap cost or payment, and how to read rebate language on broker ads.
9 minDisposition fees by brand
What each captive lender publishes as its lease-end disposition fee, why the number is a ceiling rather than a certainty, and the one move that removes it.
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